Inspiring Soapmakers
Since 1998
Since 1998
Cover by Mossy Creek Natural / Perry, GA USA
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MAY/JUNEMaster Merchandising
Merchandising for markets and trade shows If you sell the luscious products you create in person, you have to set up a display. What guides your choices? Is it wherever it fits or is it a careful consideration of how the display looks? If it is the latter, you merchandise, even if you aren’t familiar with the term. Merchandising includes everything you do to get and increase sales, but traditionally, placement and display.
Our writers have shared their best tips for you to incorporate into your business, but that’s not all. Read about proper cosmetic labeling, setting up a Facebook group, putting together a media kit and how to make beard gel, just in time for Father’s Day! Beth Byrne Managing Editor |
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